//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research and the development of pedagogical materials : working papers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Global marketing
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Advertising industry
1
Bank
1
Bank marketing
1
Bankgeschäft
1
Banking services
1
Bankmarketing
1
Beziehungsmarketing
1
Relationship marketing
1
Werbewirtschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Jain, Arun K.
3
Malhotra, Naresh K.
3
Pinson, Christian
3
Published in...
All
Research and the development of pedagogical materials : working papers
Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
17
Journal of marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Journal of Business Research
11
Journal of advertising research
9
Journal of marketing theory and practice
9
Journal of marketing research : JMR
8
Global business perspectives series
7
Legends in strategic marketing
6
Marketing research : a magazine of management and applications
6
Review of marketing research
6
European journal of marketing : EJM
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Management Science
4
Marketing Science
4
California management review
3
Consumer and industrial buying behavior
3
European Journal of Marketing
3
Journal of Consumer Research
3
Legends in marketing series
3
Marketing management and strategy : a reader
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Behavioral models for market analysis : foundations for marketing action
2
Business horizons
2
Consumer behavior : contemporary research in action
2
Fundamentals of marketing research ; Vol. 6
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
2
Customer loyality as a construct in the marketing of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
Saved in:
3
The robustness of MDS configurations in the face of incomplete data
Jain, Arun K.
;
Malhotra, Naresh K.
;
Pinson, Christian
-
1987
Persistent link: https://www.econbiz.de/10011877477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->