Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Contents: 1. Introduction to the research handbook on entrepreneurship in emerging economies / Jonathan M. Scott, Paresha Sinha, Jenny Gibb and Michèle Akoorie -- Part I: Middle East and North Africa -- 2. Green entrepreneurship prospects and challenges: the context of Afghanistan / Ahsanullah...

pt. I. HRM theories and approaches in emerging markets -- pt. II. International HRM in emerging economies -- pt. III. HRM function and systems in emerging markets -- pt. IV. Comparative and regional HRM perspectives in emerging markets -- pt. V. Emerging themes, issues and the future of HRM in...