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~isPartOf:"Research in consumer behavior"
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The creative use of insider ethnography as a means for organizational self investigation : the "Essence of Tesco" project
XA-DK;Brannen, Mary Yoko
;
Mughan, Terry
;
Moore, Fiona
- In:
The Routledge companion to anthropology and business
,
(pp. 132-154)
.
2021
Persistent link: https://www.econbiz.de/10012264342
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