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~isPartOf:"Research paper series / Stanford Graduate School of Business"
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A hidden Markov model of customer relationship dynamics
Netzer, Oded
(
contributor
);
Lattin, James M.
(
contributor
); …
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2007
-
[Rev.]
Persistent link: https://www.econbiz.de/10003529278
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
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2000
Persistent link: https://www.econbiz.de/10001599719
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