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Information or persuasion? : An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
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2007
Persistent link: https://www.econbiz.de/10003527683
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
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contributor
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2008
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Persistent link: https://www.econbiz.de/10003783463
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