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Appropriability of product innovations : an empirical analysis for Germany
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404148
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Methods for measuring consumers' willingness to pay
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004719799
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Wie robust sind Methoden zur Präferenzmessung?
Hartmann, Adriane - 2002
Persistent link: https://www.econbiz.de/10004404149
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Credibility of product-preannouncements : an international empirical comparison
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404150
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Evaluation of the financial value of brands
Sattler, Henrik - 2002
Persistent link: https://www.econbiz.de/10004404174
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Commercial use of conjoint analysis in Germany, Austria, and Switzerland
Hartmann, Adriane - 2002
Persistent link: https://www.econbiz.de/10004439756
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Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften
Sattler, Henrik; Nitschke, Thomas - 2001
Persistent link: https://www.econbiz.de/10004663197
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Factors affecting consumer evaluations of brand extensions
Sattler, Henrik; Völckner, Franziska; Zatloukal, Grit - 2002
Persistent link: https://www.econbiz.de/10004719800
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Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik; Völckner, Franziska - 2002
Persistent link: https://www.econbiz.de/10004719801