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~isPartOf:"Research series / Erasmus Universiteit Rotterdam"
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ECONIS (ZBW)
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Incongruity between ads and consumer expectations of advertising
Loef, Joost
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2002
Persistent link: https://www.econbiz.de/10001701827
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Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
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2001
Persistent link: https://www.econbiz.de/10001690145
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