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Crafting R&D Project Portfolios
Macmillan, Ian C.; Mcgrath, Rita Gunther - In: Research technology management 45 (2002) 5, pp. 48-59
Persistent link: https://www.econbiz.de/10006264023
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Using Real Options Discipline for Highly Uncertain Technology Investments
Macmillan, Ian C.; van Putten, Alexander B.; Mcgrath, … - In: Research technology management 49 (2006) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10006229097
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Nine New Roles for Technology Managers
Macmillan, Ian C.; Gunther Mcgrath, Rita - In: Research technology management 47 (2004) 3, pp. 16-26
Persistent link: https://www.econbiz.de/10006247287
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FEATURES - PUTTING OPTIONS THINKING TO WORK - Assessing Technology Projects Using Real Options Reasoning - Rita Gunther McGrath and Ian C MacMillan describe a method for assessing...
Gunther McGrath, Rita; MacMillan, Ian C. - In: Research technology management 43 (2000) 4, pp. 35-49
Persistent link: https://www.econbiz.de/10006286376