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Research working papers / Institut Européen d'Administration des Affaires
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
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Gijsbrechts, Els
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1985
Persistent link: https://www.econbiz.de/10011874662
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Naert, Philippe
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Gijsbrechts, Els
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1985
Persistent link: https://www.econbiz.de/10002564422
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