Many retailers, conscious of the increasing difficulty of finding good, viable sites for stores, have recently been considering the large array of store location techniques now available to them. The success of the two seminars on store location organised by RMDP in February 1983 and June 1984,...

The first article in this series explained why store location decisions are becoming more difficult. This article, and the next two, look at the pros and cons of various techniques that are now available to help retailers make such decisions. The three articles are presented in the sequence a...

The previous article in this series (RDM November/December) examined techniques designed to search out areas of the country that might have potential for new stores. This article looks more closely at finding the best site available within a chosen area. It discusses store turnover forecasting...

The last article in this series discussed ways of assessing the viability of a store on a specific site. The techniques discussed in that article are used to determine how the general locational characteristics of the potential trade areas of the site will affect sales at a new outlet. However,...