Arnade, Carlos; Calvin, Linda; Kuchler, Fred - In: Review of Agricultural Economics 31 (2009) 4, pp. 734-750
A retail demand model measured the impact of the Food and Drug Administration's 2006 announcement warning consumers about E. coli O157: H7 contamination in spinach. Model results indicated that bulk lettuces were shock substitutes (in contrast to price substitutes) as consumers purchased...
