Nayga, Rodolfo M.; Aiew, Wipon; Nichols, John P. - In: Review of Agricultural Economics 27 (2005) 1, pp. 37-48
This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer,""interested,""doubter," or "rejector" of irradiated food). Two types of...