Gómez, Miguel I.; Maratou, Laoura M.; Just, David R. - In: Review of Agricultural Economics 29 (2007) 1, pp. 119-140
Although many have proposed theories explaining trade promotion (TP) behavior by manufacturers, lack of data has prevented empirical assessment. We employ survey data to explore the effect of manufacturer and retailer bargaining power on the allocation of TPs in the U.S. food sector. The survey...
