Colorado Homestead Ranches is one of a number of emerging value-added agricultural enterprises exploring the use of direct marketing to improve profitability and manage the risk inherent in commodity markets. This case study presents the market analysis and marketing channel information they...

Colorado Homestead Ranches is one of a number of emerging value-added agricultural enterprises exploring the use of direct marketing to improve profitability and manage the risk inherent in commodity markets. This case study presents the market analysis and marketing channel information they...

Direct marketing opportunities are experiencing renewed interest across the country as small or specialized agricultural producers look for appropriate distribution strategies for their niche and value-added products. This, together with continued growth in the food service industry, led to...

Direct marketing opportunities are experiencing renewed interest across the country as small or specialized agricultural producers look for appropriate distribution strategies for their niche and value-added products. This, together with continued growth in the food service industry, led to...