This article describes a <roman>Principles of Agribusiness Marketing</roman> course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we...

A survey of the fresh-cut produce industry (e.g., bagged salads, baby carrots, stir-fry mixes, cut-fruit mixes) shows firms' motivation to adopt quality management systems and the effects of implementation on firms and their relationships with suppliers and customers. Data from surveyed members...

This article describes a <roman>Principles of Agribusiness Marketing</roman> course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we...

A survey of the fresh-cut produce industry (e.g., bagged salads, baby carrots, stir-fry mixes, cut-fruit mixes) shows firms' motivation to adopt quality management systems and the effects of implementation on firms and their relationships with suppliers and customers. Data from surveyed members...