Diekmann, Florian; Loibl, Cäzilia; Batte, Marvin T. - In: Review of Agricultural Economics 31 (2009) 4, pp. 853-872
Information-seeking behavior is one of the most enduring subjects in the marketing and agribusiness literature. Based on a mail survey of 3,000 randomly selected farmers in Ohio, this study contributes empirical evidence about differences in farmers' information strategies regarding type,...
