Belo, Frederico; Lin, Xiaoji; Vitorino, Maria Ana - In: Review of Economic Dynamics 17 (2014) 1, pp. 150-169
We study the role of brand capital -- a primary form of intangible capital -- for firm valuation and risk in the cross section of publicly traded firms. Using a empirical measure of brand capital stock constructed from advertising expenditures accounting data, we show that: (i) firms with low...