Sayman, Serdar; Raju, Jagmohan S. - In: Review of Industrial Organization 24 (2004) 2, pp. 129-141
Our study examines the cross-category effects of store brand products in other categories on the products in a target category. Using scanner data for 13 product categories, we find that higher number of store brands in other categories increases the store brand share in the target category. In...
