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~isPartOf:"Review of managerial science"
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Gierl, Heribert
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Review of managerial science
Marketing : ZFP ; journal of research and management
18
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Cutting edge international research
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International advertising and communication : current insights and empirical findings
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International journal of marketing : IJM ; formerly Der Markt
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The international review of retail, distribution and consumer research
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Review of managerial science
6
(
2012
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
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2
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena
;
Pick, Doreén
;
Gierl, Heribert
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
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