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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
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