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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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An integrative framework of value
Ng, Irene; Smith, Laura A. - 2012
Persistent link: https://www.econbiz.de/10009572478
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A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market
Ordanini, Andrea; Parasuraman, A. - 2012
Persistent link: https://www.econbiz.de/10009572480
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Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo; Skålén, Per; Tronvoll, Bård - 2012
Persistent link: https://www.econbiz.de/10009572483
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Designing business models for value co-creation
Storbacka, Kaj; Frow, Pennie; Nenonen, Suvi; Payne, Adrian - 2012
Persistent link: https://www.econbiz.de/10009572486
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An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - 2012
Persistent link: https://www.econbiz.de/10009572488
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The nature and understanding of value : a service-dominant logic perspective
Vargo, Stephen L.; Lusch, Robert F. - 2012
Persistent link: https://www.econbiz.de/10009572489
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Brand meaning management
MacInnis, Deborah J. (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011288785
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip - 2011
Persistent link: https://www.econbiz.de/10009270388
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.; Rinaldo, Shannon B. - 2011
Persistent link: https://www.econbiz.de/10009270390