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Marketing theory
22
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9
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Service-Dominant Logic
6
Service-dominant logic
6
Theory of value
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1977-2002
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Malhotra, Naresh K.
10
Lusch, Robert F.
2
MacInnis, Deborah J.
2
Park, C. Whan
2
Vargo, Stephen L.
2
Akaka, Melissa Archpru
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Bagozzi, Richard P.
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Edvardsson, Bo
1
Ford, John B.
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Frow, Pennie
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Hunt, Shelby D.
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Kotler, Philip
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LaTour, Michael S.
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Magnini, Vincent P.
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Nenonen, Suvi
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Ng, Irene
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Ordanini, Andrea
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Parasuraman, A.
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Polonsky, Michael J.
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Rinaldo, Shannon B.
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Skålén, Per
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Storbacka, Kaj
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Review of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
SpringerLink / Bücher
105
Marketing theory
101
Journal of historical research in marketing
85
Journal of marketing management : MM
79
European Journal of Marketing
77
Journal of the Academy of Marketing Science
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Journal of marketing
49
Journal of retailing and consumer services
48
European journal of marketing : EJM
41
Legends in marketing
40
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Journal of marketing research : JMR
38
Journal of Historical Research in Marketing
36
The journal of business & industrial marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of hospitality management
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
32
Gabler Edition Wissenschaft
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of strategic marketing
31
Marketing : ZFP ; journal of research and management
31
Strategic Direction
31
The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
The journal of services marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
SAGE library in marketing
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Lehrbuch
20
Australasian marketing journal
19
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ECONIS (ZBW)
22
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1
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
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2
An integrative framework of value
Ng, Irene
;
Smith, Laura A.
-
2012
Persistent link: https://www.econbiz.de/10009572478
Saved in:
3
A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market
Ordanini, Andrea
;
Parasuraman, A.
-
2012
Persistent link: https://www.econbiz.de/10009572480
Saved in:
4
Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo
;
Skålén, Per
;
Tronvoll, Bård
-
2012
Persistent link: https://www.econbiz.de/10009572483
Saved in:
5
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
-
2012
Persistent link: https://www.econbiz.de/10009572486
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6
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
7
The nature and understanding of value : a service-dominant logic perspective
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572489
Saved in:
8
Brand meaning management
MacInnis, Deborah J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011288785
Saved in:
9
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
10
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
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