Gonzalez Lugo, Araceli; Cadena, Mendez; Esther, Ma.; … - In: Revista Mexicana de Agronegocios 25 (2009)
the periphery of the state capital of Puebla, Mexico. We study the guidelines that have developed around the marketing as … is some use of marketing tools in selling practices carried out by small groups of producers of honey, with the … consumers are willing to buy and pay. The orientation of marketing that is focused primarily applied to the production phase, to …