The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Information technology plays an essential role in the redesign of economical processes. The introduction of IT tools is a main part of the redesign of many business processes. Even though, the incorrect use of these technologies could totally stop the reengineering process, allowing the...