More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality...

Change is one of the "constants" of our world, and is universal; in fact is a natural process. Therefore, the change might be seen as a necessity, and moreover, as a process with potential of adaptation and development for each person, organization, society, and one of the most important factors...

The new technique by using the senses with a high sensitivity will also provide information of a high accuracy, but also a better use of the internal resources. Using two types of modeling - implicit and explicit - they will ensure both the use with a higher yield of the knowledge accumulated by...

Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There is also the tendency of outlining the...