This paper aims at understanding the role of market research information in the corporate decision making process concerning marketing decisions (4Ps). Information is an asset and resource that is essential for decision-makers so that they can define the company’s short and long term goals,...

The activity of export of services is novel and complex in comparison with the export of goods and the same marketing techniques cannot always be applied as they are applied for the goods. The study develops a framework for examining the export strategies of firms from emerging economies and...

The big stores’ networks preferred so far to independently develop, and this thing will change at the same time with the development of the big dimension commercial centers that started appearing in Romania too, with serious extension perspectives. Another aspect that contributes to this...

As any other manufacturer, retailers must also position themselves on the market in order to be accordingly perceived by consumers. Either by differentiation through costs or by focusing on quality, retailers adopt a specific marketing approach for developing consumers` loyalty in the target...

Today, the Internet is assumed to be an important channel for services marketing and is leading to profound changes in the way firms interact with consumers. Consumers now have increased access to informational electronic marketplaces and use this information in a sophisticated way to select...

Nowadays, there are countries, systems and cultures where the issue of quality management and all the items implied are firmly on the agenda for higher education institutions. Whether a result of a growing climate of increasing accountability or an expansion in the size and diversity of student...

Organizing traditional group entities is desirable firstly because, from a structural, managerial and operational perspective, a conformation to the global competitive structure of the environment is imposed, which means embracing some competitive decisional systems in what concerns the...

The making of consolidated accounts justifies its necessity just from the perspective of the elimination of this appreciation difficulty by third persons of the financial situation and of the profitableness of a group’s companies. Viewed from this perspective, the consolidated accounts made by...

Even if knowledge management practices and initiatives become more and more popular all over the world, there is not yet a general acceptance or standardized knowledge management assessment approach. The most utilized methods are the one based on the intellectual assets, considering that...

The decisive role held by knowledge in all domains of economic activity through the impact exerted upon the functionality and performance of the organization, asks for the promotion of the management based upon knowledge. The characteristics of the management based upon knowledge show its...