Lafuente, Gil; María, Ana; Ortigosa Hernández, Mauricio - In: Revista de Administración, Finanzas y Economía … 3 (2009) 2, pp. 91-110
The Customer Lifetime Value (CLV ) concept has been highly used in the marketing area over the years. In this paper the authors present some useful extensions for the case of uncertain data. In particular, a CLV estimation with triangular fuzzy numbers (TFN) is introduced.
