Schröter, Harm G. - In: Revue économique 58 (2007) 1, pp. 215-229
Americanization is the transfer of values in the economy from the usa. Europe experienced three waves: in the 1920s, during the boom-phase 1949-1973, and since 1985. By using Americanization as a cultural concept, we cannot only describe the waves but explain why they occurred: The Europeans...