Narrow search
Showing 1 - 6 of 6
Cover Image
THE NEW CRISIS OF RATIONALISING MODELS OF MARKETING - Today's increased competition requires more than ever before a justification of the marketer's principles. But is die dominant...
Marion, Gilles - In: Revue française de gestion : hommes et techniques (1999) 125, pp. 81-90
Persistent link: https://www.econbiz.de/10007923867
Cover Image
LES NOUVELLES MISSIONS DU DIRECTEUR DE LA COMMUNICATION
Marion, Gilles - In: Revue française de gestion : hommes et techniques (1998) 118, pp. 5-17
Persistent link: https://www.econbiz.de/10007928653
Cover Image
UNE APPROCHE CONVENTIONNALISTE DU MARKETING
Marion, Gilles - In: Revue française de gestion : hommes et techniques (1997) 112, pp. 78-91
Persistent link: https://www.econbiz.de/10007932409
Cover Image
DOSSIER LA THEORIE DES CONVENTIONS EN PRATIQUE - INTRODUCTION
Gomez, Pierre-Yves; Marion, Gilles - In: Revue française de gestion : hommes et techniques (1997) 112, pp. 60-63
Persistent link: https://www.econbiz.de/10007932411
Cover Image
A QUESTION MARK OVER MARKETING - MANAGEMENT
Marion, Gilles - In: Revue française de gestion : hommes et techniques (1995) 102, pp. 15-30
Persistent link: https://www.econbiz.de/10007975096
Cover Image
LES VOEUX DU PRESIDENT
Marion, Gilles - In: Revue française de gestion : hommes et techniques (1993) 93, pp. 45-55
Persistent link: https://www.econbiz.de/10007977708