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~isPartOf:"Revue française de gestion : hommes et techniques"
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Revue française de gestion : hommes et techniques
Working Papers / Institut de Préparation à l'Administration et à la Gestion (IPAG)
626
Revue Gestion 2000 : management & prospective
23
The journal of applied business research
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IPAG Economics and Management Letters
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La stratégie de distribution multiple : à la recherche de synergies entre canal physique et canal virtuel
Poirel, Carole
;
Bonet Fernandez, Dominique
- In:
Revue française de gestion : hommes et techniques
34
(
2008
)
182
,
pp. 155-170
Persistent link: https://www.econbiz.de/10003731833
Saved in:
2
La stratégie de distribution multiple. À la recherche de synergies entre canal physique et canal virtuel
Poirel, Carole
;
Fernandez, Dominique Bonet
- In:
Revue française de gestion : hommes et techniques
(
2008
)
182
,
pp. 155-170
Persistent link: https://www.econbiz.de/10008062584
Saved in:
3
La stratégie de distribution multiple À la recherche de synergies entre canal physique et canal virtuel
Poirel, Carole
;
Bonet Fernandez, Dominique
- In:
Revue française de gestion : hommes et techniques
182
(
2008
)
2
,
pp. 155-171
Persistent link: https://www.econbiz.de/10008710480
Saved in:
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