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~isPartOf:"Revue gestion 2000 : actualités perfectionnements"
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Mallet, Stéphane
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Revue gestion 2000 : actualités perfectionnements
Young consumers : insight and ideas for responsible marketers
11
Young Consumers
6
International Journal of Retail & Distribution Management
3
Recherche et applications en marketing
2
Revue Gestion 2000 : management & prospective
2
Revue française de gestion : hommes et techniques
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Revue française du marketing
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Consumer brand relationships : meaning, measuring, managing
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International journal of retail & distribution management
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Les apports du brand content à l'amélioration de l'image d'une marque : Le cas SNCF
Mallet, Stéphane
;
Rouen-Mallet, Caroline
;
Ezan, Pascale
- In:
Revue gestion 2000 : actualités perfectionnements
30
(
2013
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10010154427
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2
Orchestrer une campagne virale à destination des adolescents
Ezan, Pascale
;
Mallet, Stéphane
;
Rouen-Mallet, Caroline
- In:
Revue gestion 2000 : actualités perfectionnements
28
(
2011
)
3
,
pp. 121-121
Persistent link: https://www.econbiz.de/10009803680
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