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Risk taking and information handling in consumer behavior
International Journal of Retail & Distribution Management
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International journal of retail & distribution management
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Patronage behavior and retail management
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Experimental research in consumer behavior : four exploratory papers
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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Macromarketing: a Canadian perspective
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
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Proceedings of the Winter Conference of the American Marketing Association
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Public policy and marketing thought : proceedings from the 9. Paul D. Converse Symposium
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Research paper series / Department of Business, School of Business and Economic, Wilfrid Laurier University
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Dynamics of interpersonal communication : the interaction dyad
King, Charles W.
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Summers, John O.
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Risk taking and information handling in consumer behavior
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(pp. 240-264)
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1967
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