A globalized space means a bigger challenge for European Union, especially in the field of fair competition. The Common Policy needs to be reformed in order to become a more efficient tool in a global world. The reform must focus on anti-competitive agreements, dominant market position abuse,...

Delocalization is a relatively new term that defines a very old technique of reducing production costs, when you are a Transnational Corporation. Unfortunately this shift across the global economy has some negative effects for the home countries, which will resume basically to social effects. In...

Automotive industry is a very important economic sector that is highly responsive to changes in the world economy. The fuel price is the biggest enemy of car manufacturers. This is a compared analysis between Europe and Romania regarding new car registrations.

The Japanese cars are known for their reliability, small purchase prices, low maintenance costs and high fabrication quality. Will the Romanian market show the same attitude as the rest of the European countries regarding the Japanese cars.

The financial crisis that affected the entire world economy through every one of its compartments did not avoid the automotive industry. As such all car manufacturers try to reduce their losses in order to resist better on a reducing and highly competitive market.

Global communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage,...

The main reasons that compel companies to internationalize their assets refer to obtaining both the highest possible profits against the lowest costs, and also an increased profitability. This being the context, the transnational companies shall become the globalization process main motor, since...

The consumer is in the centre of any marketing endeavour. Finding out what the consumers (individual or organization) need, desire and demand is the starting point of a marketing approach.Our research is focused on determining consumer behaviour coordinates pertaining to cool drinks amongst...

Economic reality worldwide is marked by the evolution of globalization. This process entails effects that are perceived differently at national economy levels, function of their degree of development. We will proceed by attempting a survey of aspects pertaining to the relationship between...

The EU integration is a complex process that involves a series of coherent actions taken by the New Member States which must give priority to both nominal and real convergence in order to eventually succeed to adopt the single currency. Romania has made a significant progress, but the...