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Advertising Influence on Market
NASTASE, Dan - In: Romanian Statistical Review Supplement 62 (2014) 1, pp. 48-50
A consistent advertising budget does not guarantee a successful advertising campaign. Two companies can spend the same amount of work and get results that completely different. Research demonstrates that creative messages may have greater importance for the success of advertising campaigns than...
Persistent link: https://www.econbiz.de/10010859984
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SME Branding
CODERIE, Constantin; NASTASE, Dan - In: Romanian Statistical Review Supplement 61 (2013) 2, pp. 219-223
competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition …. These signals can be perceived in relation to market position occupied by each brand at a time, but its prospects of … maintaining a competitive market. …
Persistent link: https://www.econbiz.de/10010660804
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The Risk of the Firm’s Marketing
NASTASE, Dan; PAUN, Ana Maria Melania - In: Romanian Statistical Review Supplement 62 (2014) 10, pp. 41-45
The complexity of economic and social relations, plus the development of science and technology have created significant changes in the approach of the theoretical and practical concepts of risk and uncertainty at the firm level. First, issues were imposed on the content and meaning of concepts...
Persistent link: https://www.econbiz.de/10011071780
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Marketing Decisions in Terms of Consumer Behavior
NASTASE, Dan; STOICIU, Cristian; OPREA, Denisa - In: Romanian Statistical Review Supplement 62 (2014) 7, pp. 168-173
On the market, the consumer is defined as the main element, element of reference, as the market is unable to take …
Persistent link: https://www.econbiz.de/10010894309