competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition …. These signals can be perceived in relation to market position occupied by each brand at a time, but its prospects of … maintaining a competitive market. …

began to be increasingly criticized, as it was deemed that they did not reflect its overall performance. The company must … obtain performance not only at the economic and financial level but also at the social and environmental level. For a … of the accounting and statistics to become genuine company overall performance management tools. …