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Leonhardt, J. M. & Pechmann, C. (2021). Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names. Organizational Behavior and Human Decision Processes, 165, 90-102
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An exploration of the micro-level impacts of Shanzhai (copycat) products on the originals in China
Wang, Liangyan
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Wu, Brian
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Pechmann, Cornelia
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Wang, Yitong
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2018
Persistent link: https://www.econbiz.de/10011895784
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