The ultimate goal of strategy scholars in alliance research is to understand how alliances contribute to firm performance. Empirical researchers face myriad questions about the causal underpinnings of firm performance and learning: How can one disentangle the influence of process and structure...

Most prior event studies find that the announcement of a new alliance is accompanied by a positive stock market response for the partners. This result has usually been interpreted as evidence for the prevailing view that alliances are effective vehicles for partners to acquire or access new...