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Models of consumer learning and inventory behavior have both proven to be valuable for explaining consumer choice dynamics. In their pure form these models assume consumers solve complex dynamic programming (DP) problems to determine optimal choices. For this reason, these models are best viewed...
Persistent link: https://www.econbiz.de/10014037143
In "Marketing Information: A Competitive Analysis,'' Sarvary and Parker (1997) (S&P) [Marketing Science, 16(1): 24-38] argue that, a reduction in the price of one information product can lead to an increase in demand for another information product -- information products can be gross...
Persistent link: https://www.econbiz.de/10013023359
In "Marketing Information: A Competitive Analysis,'' Sarvary and Parker (1997) (S&P) [Marketing Science, 16(1): 24-38] argue that in part of the parameter space that they considered, a reduction in the price of one information product can lead to an increase in demand for another information...
Persistent link: https://www.econbiz.de/10013225884