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~isPartOf:"Routledge Research in the Creative and Cultural Industries"
~source:"econstor"
~subject:"Education"
~subject:"innovation"
~subject:"society"
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Routledge Research in the Creative and Cultural Industries
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Advertising as a Creative Industry: Regime of Paradoxes
Derda, Izabela
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2024
adapt to new
business
models and to monetize creativity in today's media landscape, from re-engaging audiences through media …
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