"The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international...

"Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of 'business model' and 'internationalisation', yet the filed...

Intro -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Editors -- Contributors -- 1. International Business in the COVID-19 Pandemic -- State of the World Economy and COVID-19 -- COVID-19 and International Business -- The Book...

"The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique...