pt. I. Overview of consumer behaviour -- pt. II. Service quality vis--vis consumer behaviour -- pt. III. Customer satisfaction perspective -- pt. IV. Consumer loyalty outlook -- pt. V. E-consumer behaviour -- pt. VI. Emerging dimensions of consumer behaviour.

pt. 1. Historical perspectives on Japanese management -- pt. 2. Structure and theory of the Japanese firm -- pt. 3. The corporate environment in Japan -- pt. 4. The Japanese work environment -- pt. 5. The Japanese market -- pt. 6. Manufacturing and logistics -- pt. 7. Interaction and...