"The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and...

PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust --...

"Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively...

Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and...

Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton --...

"Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the...

Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government :...