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Persistent link: https://www.econbiz.de/10010531212
"Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively...
Persistent link: https://www.econbiz.de/10010417852
Persistent link: https://www.econbiz.de/10010389792
1. PR and trust 'booms and busts' -- 2. Reframing trust, power and PR -- 3. Promoting state financial power : creditworthiness as trustworthiness -- 4. Financial trade associations : territorial battles for trust -- 5. Stock market storytelling : dalliances with trust -- 6. Changing banking...
Persistent link: https://www.econbiz.de/10013181534
PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust --...
Persistent link: https://www.econbiz.de/10011579640
"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th...
Persistent link: https://www.econbiz.de/10010367046
Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton --...
Persistent link: https://www.econbiz.de/10011817349
Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government :...
Persistent link: https://www.econbiz.de/10011913706
-- Rhetoric, public relations, and cooperation -- Introduction to Section IV : Persuasion and cooperation -- Isocrates, moderation …
Persistent link: https://www.econbiz.de/10013180546
"The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and...
Persistent link: https://www.econbiz.de/10010462592