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Marketing theory
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SAGE library in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
145
Journal of business research : JBR
126
SpringerLink / Bücher
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Marketing theory
101
Journal of historical research in marketing
85
Journal of marketing management : MM
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European Journal of Marketing
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Journal of the Academy of Marketing Science
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Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Journal of marketing
49
Journal of retailing and consumer services
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European journal of marketing : EJM
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Legends in marketing
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Springer eBook Collection / Business and Economics
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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Journal of Historical Research in Marketing
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The journal of business & industrial marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of hospitality management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Marketing Intelligence & Planning
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Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Strategic Direction
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The service industries journal
30
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of service management
24
The journal of services marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Review of marketing research
22
Journal of customer behaviour
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Australasian marketing journal
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Critical marketing studies
Tadajewski, Mark
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contributor
)
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2009
Persistent link: https://www.econbiz.de/10003775430
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2
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
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contributor
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2008
Persistent link: https://www.econbiz.de/10003605073
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3
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605084
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4
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605099
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5
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
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6
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
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7
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
8
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
9
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
10
Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
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