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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099