From a historical point of view, there are two types of gender which have been identified in language: natural gender and grammatical gender. Natural gender is a semantic system. According to Konishi (1993: 520) the nouns that stand for male animate beings are masculine, those that refer to...

In the present paper we focus on the athlete and the artist, who are selected according to their physical, psychological and artistic abilities in order to perform high quality professional activities. The athlete’s and the artist’s psychological training are aimed at achieving professional...

The purpose of this study is to examine the strategic marketing tools (instruments) such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing...

From a historical point of view, there are two types of gender which have been identified in language: natural gender and grammatical gender. Natural gender is a semantic system. According to Konishi (1993: 520) the nouns that stand for male animate beings are masculine, those that refer to...

The purpose of this study is to examine the strategic marketing tools (instruments) such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing...

In the present paper we focus on the athlete and the artist, who are selected according to their physical, psychological and artistic abilities in order to perform high quality professional activities. The athlete’s and the artist’s psychological training are aimed at achieving professional...