Johannesson, Magnus; Johansson, Per-Olov; O'Conor, … - Economics Institute for Research (SIR), … - 1996
In this study we report an attempt to measure the WTP of car owners for a reduction of the probability of being killed in a traffic accident. One group of respondents is offered a safety device to be installed in their car, while another group is offered a public safety program (improved road...