Sawmills are experiencing a turbulent environment in which customers’ expectations and global competition set the landscape for the sawmill industry. Increasing competition and complexity, as well as the general technological development in the business environment, have enhanced the...

In general, the sawmill industry perceives softwood lumber to be a commodity product and its individual actors’ traditional focus is on cost reduction. However, instead of focusing on cost reduction, focus ought to be drawn towards sawmills’ total offers in which service is particularly...