Summary Starbuck is critical of faddishness, and with good reason. Fads may come, and fads may go, but go they must--or must they? We look at the relentless pressure to publish in the top journals of Management Studies. There is no sign of decline, and yet such desperation to do something of...

Summary The primary purpose of academic citation, at least in Management Studies, is citation analysis. So much hangs on citation analysis as an indicator of academic performance - careers, funding, institutional survival - that papers are written as platforms for citation rather than to be...