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Polysemy in Advertising
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Scandinavian journal of management
Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
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ERIM report series research in management
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European Journal of Marketing
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Journal of marketing
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Marketing theory
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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MIT sloan management review
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ADVANCES IN CONSUMER RESEARCH
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Brands : interdisciplinary perspectives
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Business ethics : a European review
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Cutting-edge issues in business ethics : continental challenges to tradition and practice
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Editorial: On being branded
Sullivan, Kate
;
Gosling, Jonathan
;
Schroeder, Jonathan E.
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 121-122
Persistent link: https://www.econbiz.de/10009758026
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Branding and Advertising - Flemming Hansen and Lars Bech Christensen (Eds.); Copenhagen Business School Press, Copenhagen, 2003, 473 pages, (GBP)27, 42, #836438, DKK 280, ISBN 8763...
Schroeder, Jonathan E.
- In:
Scandinavian journal of management
20
(
2004
)
3
,
pp. 319-321
Persistent link: https://www.econbiz.de/10006962491
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