We investigate whether the latent class multinomial logit choice model with segmentspecific linear utility functions implies effects that are similar to those of parametric homogeneous nonlinear models given that this latent class model performs at least as well. The two nonlinear models have...

Attraction models are very popular in marketing research for studying the effects of marketing instruments on market shares. However, so far the marketing literature only considers attraction models with certain functional forms that exclude threshold or saturation effects on attraction values....